April 11, 2010

Anyone Have Room For Desert?

Good morning and greetings, spring break fans. For many years, the Gilbert family spent this week in the lovely confines of Palm Desert. But this year, due to health care reform, the pollen count and my agoraphobia, we decided to stay in the Cruz. They say home is where the heart is, along with the pancreas and spleen. Or in the words of Ricky Ricardo, “Lucy, you’ve got a lot of ‘spleening’ to do.”

Although we didn’t make the trip to this southern California desert oasis, we still had some golden images from a few months back. On the trip to Palm Desert over the winter break, we experienced gorgeous sunrises, spectacular sunsets and a menu at Sherman’s Deli the the size of a Buick. Since the shots of the corned beef and chocolate chip rugelach were a little fuzzy, today’s photo buffet will highlight some appetizers shot from the skycam.

As I said, there were a couple of sunrises that just blew the doors off the color meter. We featured the first one back in January, (Would You Like To See The Desert Menu,?) so here comes his little brother. It’s an awesome feeling seeing the desert sky light up along the back nine of the golf course at the Palm Valley Country Club. It’s probably quite similar to the way the early settlers must have felt when they first experienced the desert, except without the hot tubs and pools, spa and massage rooms and the Sunday all-you-can-eat-buffet up at the Clubhouse. There’s just something so basic and natural about melting ice sculptures alongside eggs benedicts and freshly carved prime rib.

So while I was having a threeway musically with Debbie Boone and Whitney Houston (“You light up my life,”) the sky starting to turn into a coloring book. This would be photos # 1-4. For the final two, we turn to the late afternoon skies as the clouds were exploding all the way from Joshua Tree to the Morongo Casino. Just a great way to end the day before heading out for a vegetarian feast at LG’s Steak House.

While on this December sabbatical from the marine layer of the central coast, we also experienced a rare desert rainbow, snowfall on the San Jacinto mountains and flying saucer-like clouds at sunset. We’ll take a look at these desert treats somewhere down the line along with my tips for desert vegan dining. Who needs tri-tip when you can rent in sprout city?

So today is Monday, April 12 and it’s a special day. My father, who supplied my mother with the initial ingredients in making me the shell of a man I am today, turns 93. Yes, boys and squirrels, 93! That’s bodes very well for me and my time share in Tuscany.

But let’s focus on the man who used to tell me in my formulative years, “Geoff, it’s easier to get an ‘A’ then it is to get an ‘F.’ To this day, I still don’t understand how that works. He also encouraged me to have hobbies, take classes and join political organizations. Well, I’m not sure if watching more TV than the Neilsons or being sunrise boy counts, but let’s put it up on the tote board anyway.

My father and his young bride (my mother, who’s 84) live one mile away from me and are constantly hounding me to take them water skiing, roller skating and to the Yan Flower for the war wonton soup. For years, over plates of shrimp and lobster sauce, my father would tell me how proud he was of me and ask if I was going to finish my soup. His words, much like my rib cage, remain close to my heart. 93, unbelievable! Years of martial arts training has left my body feeling exhausted at age 57, so I can’t imagine what nine plus decades might feel like. I’m going to need a walker with TiVo.

But his is not the only birthday that April brings. Belated wishes go out my blogging, snowboarding and gluten free brother, Brad, who celebrated the big day last Wednesday in Vail with a downhill runs in fresh powder up to his thighs and a flour free cake. When an NBA player hits the game winning three-pointer at the buzzer and the phone rings, I always know who it is. It’s either my youngest brother or one of those damn telemarketers calling from New Dehli.

But April 7 is not the only day when someone close to me came flying out of the birth canal. My pre-law son, Jason, also shares this April occasion, as my water didn’t break till late in the day. To say I’m fond of this child (and his blonde sister) is putting it mildly-when you see your child take his first step, or says his first words, or perform his first 360 spin in the lane, it’s really something special. But now he’s a young man who can block my shot and demand the car keys. So a belated happy sweet 16 to my volleyball setting son.

One more birthday shout out goes to my web designer/new age guru/right handed power hitting friend Kevin Deutsch, who celebrated his big day on April 8. Without this former CIF Player of the Year out of Laguna Beach’s help, this blog would an email with some scribbling on it, like the essay on my college application about the danger of going into the water less than a half hour after you’ve eaten.

Bring on the late nite. “You know, 30,000 people showed up for the annual Easter Egg Roll at the White House today. Or as Fox News calls it, a ‘socialist free food giveaway.'” –Jay Leno President and Mrs. Obama hosted the annual White House Easter Egg Roll today. Dozens of children gathered on the White House lawn to roll eggs toward a finish line while the president cheered them on and Republicans tried to block them.” –Jimmy Kimmel “Today, President Obama threw out the first pitch at the Washington Nationals’ game. Obama took a short windup and threw a high-arcing pitch. Of course, Democrats saw the pitch as moderately close to the middle, while Republicans are calling it ‘way to the left and possibly socialist.'” –Jimmy Fallon

“Next week, the president of China will be at the White House. And good news — he has no plans to foreclose. And in a major reversal of U.S. policy, President Obama has narrowed the conditions under which we would use nuclear weapons. He said we’d only use them against Iran, North Korea or Fox News. President Obama announced this week that he is opening more sites for offshore oil drilling. Do you know what that means? If we find enough oil, we could one day invade ourselves.” –Jay Leno” During a speech at the White House, President Obama said that ‘teleworking’ from home can boost efficiency. Kind of interesting advice from a guy who just flew 13 hours to Afghanistan to say ‘what’s up.'” –Jimmy Fallon

“Well, yesterday, a 7.2 earthquake hit southwest of Tijuana. They say the earthquake was felt by 20 million Mexicans, and that was just here in L.A. The Labor Department reported that the economy added 162,000 jobs last month, all of them bodyguards for Tiger Woods.” -Jay Leno “People were standing in line around the block all weekend to get an iPad. Out in Arizona, John McCain was waiting in line for an IBM Selectric. Experts believe the iPad will revolutionize the way people procrastinate.” –David Letterman “Michelle Obama held a town hall meeting on C-SPAN to answer questions from kids about her anti-obesity campaign. The most popular question from kids was, ‘Why are you doing this to us, lady?'” –Jimmy Fallon

So that’s our look at what I didn’t do on my spring vacation. Coming up next week, we’ll return to the highways and byways of the central coast. So enjoy the final few days of the NBA regular season as the playoffs begin on Saturday. I don’t want to say I’m excited, but I have my clothes picked out the thru the conference finals. We’ll catch you in the first round. Aloha, mahalo and later, Russell Westbrook fans.

January 3, 2010

Would You Like To See The Desert Menu?

Filed under: Uncategorized — Tags: , , , , , , , — geoff @ 8:14 pm

Good morning and greetings, January Jones fans. Yes, the first decade of the new millenium, much like my quick first step on the basketball floor, is now history. And like the season finale of “Sons of Anarchy,” I wanted our first sacrificial offering for 2010 something special. And I believe if you click on this week’s photos, in the words of my personal choice for man of the decade, George W. Bush, “Mission Accomplished.”

A few years ago, when I started to devote my early morning/late afternoon life to this sunrise/sunset obsession, an idea floated thru my mind like a Karch Kiraly set at match point. After seeing a book displaying a year’s worth of sunsets shot from the Oakland hills starring the Golden Gate Bridge, I thought to myself, what about a book featuring sunrises from all 50 states? How stars and stripish would that be?

Then I thought to myself, that’s too much territory to cover, and besides, I’m exhausted just going to the bank and CVS, so like a garter snake, I scaled the project back and thought, why don’t I just do the western states? Sunrises from Albuquerque, Boulder and Tucson, kind of a Diana Ross, “Ain’t No Mountain High” theme. But then I thought, I need to take a nap after trekking thru the gigantic new Safeway on the westside, so out went New Mexico, Hannah Montana and sweet home Arizona. Kind of the less is more school of thought.

So, in moving ahead with this mental menagerie of early morning imagery, I settled on the idea of dawnbusters from just the Golden State. Yeah, that’s the ticket, sunrises from up and down the coast of California. And maybe we’ll throw in a little Death Valley, Squaw Valley and in keeping with my new totally organic vegan lifestyle, a couple of Nature Valley granola bars.

But then I thought, it’s an awfully large state, and for sunrise workers the day ends absurdly early, so I thought, forget the whole state, we’ll stick with northern California. But then I thought of all the wear and tear of driving up and down the Pacific Coast Highway, so I got down to the Pigeon Point and thought, let’s just focus on sunrises and sunsets from Santa Cruz County. But then I thought, can I really handle the pressure of driving to the eastside or Capitola in the morning? Why don’t I just stick with my eminent domain and photograph sunrises from Lighthouse Point and West Cliff Drive.

And that, boys and squirrels, is where we find ourselves today. Somebody call Maria, it’s a Westside Story. My ambition runneth over.

That brings us to today’s photographic extravanganza. To start off the new year we are jetting from the coast to one of Moses’ favorite locations, Palm Desert, where there was no burning bush but where I burned everytime I heard the name George Bush. My digital mission was to part my own reddish Sea while bringing down ten commandments, or at least six photographs that were worthy of this cyber jury.

During my holiday tour of duty, where I ate like a ravenous shetland pony, I witnessed droves of exotic desert clouds, two spectacular sunrises, one fabulous sunset, one surprise rainbow, two turtle doves and a Partridge Family in a pear tree. Today’s entree, which comes with your choice of soup or salad, is a sunrise from the final week of December. I shot it on the back nine of the golf course at the lovely Palm Valley Country Club, where I spent ten rigorous days of hot tubbing, movie watching, pleasure reading and snacking like Orson Welles on Jenny Craig. There was no smoke on the water, but there was definitely fire in the sky.

Palm Desert is east of Palm Springs, about an two hour drive from the City of Angels, which for you Dodger fans is Los Angeles. It’s located in the Coachella Valley, which is surrounded by the San Jacinto mountains, which change color throughout the day, depending on cloud cover and the daily special at Sherman’s Deli, with two convenient locations for you fresh rye bread, hot corn beef and stuffed cabbage fans. I believe the group America summed up the desert experience best back in 1972 with the words, “I’ve been through the desert on a horse with no name. It felt good to get out of the rain.”

So let’s catch up on the late night action. “There are a lot of holiday parties coming up at the White House. Obama is getting ready to host the Administration’s first Hanukkah party tomorrow. Kind of an embarrassing moment, though. Today, after they lit the menorah, Biden blew it out and made a wish.” –Jimmy Fallon “During an interview last night, Oprah Winfrey asked President Obama what grade he would give himself for his first year in office and he said a ‘B-plus.’ Then, Oprah shook her head and said, ‘I didn’t pay for a B-plus.'” –Conan O’Brien “Big day for President Obama. He accepted his Nobel Prize today and then got right back to the business of running two wars.” –David Letterman President Obama’s daughter Sasha says that she already bought her dad’s gift. She won’t say what it is but she did say, ‘It’s something he likes.’ Which begs the question: How did an 8-year-old get her hands on a carton of Marlboro Lights?” –Conan O’Brien

“Computer technicians in Washington say they have found 22 million missing emails from President George W. Bush’s Administration. And you can tell the emails are from the Bush Administration because they all begin, ‘Dear Santa. According to a new poll that just came out, 44 percent of Americans wish President Bush were back in office. However it’s only 20 percent if you exclude comedy writers. Former President Bush is writing his memoirs and he says they will focus on 12 major decisions he made in his life. The weird thing is, 11 of them were made by Dick Cheney. Former President Bush is currently working on his memoirs and he said he’s completed about 85 percent. His exact quote was, ‘I’m halfway done.'” –Conan O’Brien

“A man in Minnesota was arrested on Monday for trying to throw tomatoes at Sarah Palin during a book signing. Luckily, Palin was able to shoot them out of the air” –Seth Meyers
“It sure is cold. So cold that Osama bin Laden was seen hiding in the border region between Palm Beach and Fort Lauderdale.” –David Letterman “The wife of Al Qaeda’s second in command is now calling on women to become suicide bombers. To qualify, they must be able to push a car loaded with explosives, because, as you know, women aren’t allowed to drive over there.” –Jay Leno “In China, an animal trainer taught his monkeys Kung fu — and then they attacked him using his best kung fu moves. Luckily, they were no match for the parrot he’d taught to fire a gun.” –Conan O’Brien

So, resolution fans, that’s our first blast of the New Year. I hope everyone had a somewhat relaxing and enjoyable holiday, as this was a difficult time for many families throughout our nation. As for myself, I’ve been shooting away like Annie Leibowitz in bankrupcty court and the six pics photo features are now lined up in my computer like jets sitting on the runway at LAX. So much like Kobe Bryant fans and LeBron James lovers, we have a lot to look forward to this year. So get ready for the NFL playoffs and we’ll catch you in running the deep post pattern. Aloha, mahalo and later, Philip Rivers fans.

July 29, 2008

Kools And The Gang

Filed under: Uncategorized — Tags: , , , , , , — geoff @ 8:59 pm

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Good morning and welcome to the place where sunrises feel at home. On today’s menu we will be featuring a montage of dawn delights from the skies over Palm Desert, California. I journey there once or twice a year for a little rest and relaxation (let’s just say I’ve seen veals more active) and bring my Canon Digital Rebel for some photo fun. This is the true desert, just how Moses first saw it. Palm trees, waterfalls, flowers blooming year round, mountains that change color throughout the day topped off by long green fairways. Ah, the natural beauty of the desert.

And the desert it is smoking hot, which brings us to today’s subject. Researchers at the Harvard School of Public Health have found a smoking gun. They claim that tobacco companies deliberately changed the menthol levels in cigarettes depending upon who they were marketing them to – lower levels for young smokers who preferred the milder brands and higher levels to “lock in lifelong adult smokers.” The researchers reviewed industry documents dating back decades on product development and on strategic plans for menthol products. It’s your basic let’s hook em while they’re young.

The study says the tobacco companies researched how controlling menthol levels could increase sales among specific groups. Milder brands with lower menthol levels appealed to younger smokers. The milder products were then marketed to young consumers as the minty flavor would be more appealing to the younger lungs. Virginia Slims had a slogan back in 1968. “You’ve come a long way, baby.” This ad campaign was directed at young women. Within the next two years smoking among girls ages 12 and up increased over 110%.

One document from R.J. Reynolds noted that all three major menthol brands “built their franchise with YAS (younger adult smokers) … using a low-menthol product strategy. However, as smokers acclimate to menthol, their demand for menthol increases over time.” So it’s a menthol health issue. In 1962 Winston’s cigarette “spokespersons” were the Flintstones as they were sponsored by Winston at that time. After Wilma became pregnant though, the Flintstones was sponsored by Welch’s Grape Juice. Is it just me, or did Pebbles look an awful lot like Barney Rubble?

In 1987, R.J. Reynolds marketed low-level menthol varieties to persuade consumers to switch from regular brands and to recruit new, young smokers, noting: “First-time smoker reaction is generally negative. … Initial negatives can be alleviated with a low level of menthol.” Either that or just start them off with chocolate cigarettes and they can just practice blowing chocolate smoke rings.

The researchers concluded that Philip-Morris USA used a two-pronged strategy to increase Marlboro’s share in the menthol market by targeting young adults and older smokers. Marlboro Milds were introduced nationally in 2000 and became popular among young smokers. Then there were the Marlboro Extra Milds for the extra young smoker. The entry of that product coincided with an increase in the menthol level of the regular Marlboro Menthol brand intended for older smokers. The milds were responsible for almost 80 percent of the company’s menthol-category growth that year. Makes me want to grab my lighter at head out to Marlboro country.

Speaking of Marlboro, there have been many “Marlboro Men.” In 1992 “Marlboro Man” Wayne McLaren, who was dying of lung cancer, made an appearance at the Phillip Morris annual shareholder’s meeting to ask the company to voluntarily limit its advertising. Phillip Morris Chairman Michael Miles responded “We are certainly sorry to hear about your medical problems. Without knowing your medical history, I don’t think I can comment further.” The longtime “Marlboro Man” died three months later. Another “Marlboro Man,” David McLean died of lung cancer in 1995. Which begs the question, where are the Marlboro women?

“For decades, the tobacco industry has carefully manipulated menthol content not only to lure youth but also to lock in lifelong adult customers,” said Howard Koh, a co-author of the paper. William Phelps, a spokesman for Philip Morris USA, the nation’s largest tobacco company, said the study’s conclusions are not supported by the facts cited. One 1944 print ad for Philip Morris cigarettes claimed that “When smokers changed to Philip Morris, every case of nose or throat irritation–due to smoking–either cleared up completely or definitely improved.” How dare they call them “cancer sticks.”

“At our company, our marketing goal is to find ways to effectively and responsibly connect brands with adults who smoke,” Phelps said. “Those brands are designed to meet the diverse preferences of adults who smoke. What we disagree with are the authors’ conclusion that menthol levels were manipulated to gain market share among adolescents.” I say don’t let those wacky warning labels about cancer and emphysema ruin your day. Light up and leave me alone. In 1934, Camel cigarette ads advised you to “Smoke as many as you want. They never get on your nerves.”

Greg Connolly, one of the report’s co-authors, said the tobacco industry was careful not to talk about adolescents in the documents he reviewed, mostly from the ’80s and ’90s. “They talk about young smokers. For me, that’s just a euphemism for going after adolescent, first-time smokers,” Connolly said. An excess of 400 million cigarettes are smoked in the United States each year. This would translate into more than 23 million gallons of nicotine. What a pretty sight that would be.

Congress is considering legislation to give the Food and Drug Administration the power to regulate tobacco. And while the bill would ban fruit and candy flavorings, it would allow the continued sale of menthol-flavored brands. The advocates are pressing for an amendment to ban menthol. Brands marketed as menthol cigarettes make up about 27 percent of the U.S. cigarette market. While overall cigarette sales have declined, sales of menthol cigarettes have been stable in recent years. What I love about menthol is the mint like flavor that improves the perceived taste and lessens the impact of nicotine’s bitter flavor and scent. Maybe that’s why smokers of menthol cigarettes find it harder to quit. Personally, I’d rather fight than switch.

That’s our dog and pony show for today. Coming up on Friday we are going to switch gears and go to the evening skies as an outstanding sunset blew into town Monday night. So enjoy the desert rises, the last week of July and the warm summer days. Later, USA fans.


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